Business Development & Strategic Partnerships - D2C
CRED
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Job Description
CRED is looking for a Business Development & Strategic Partnerships lead to shape its direct‑to‑consumer (D2C) ecosystem. In this role you will identify and onboard high‑potential consumer brands, design partnership constructs, and translate them into tangible value for CRED members.
You will sit at the intersection of D2C, consumer growth, payments, rewards and product, working closely with brand founders, marketing heads and internal product teams to launch co‑branded offers, loyalty programs and acquisition campaigns.
Key responsibilities include:
- Scout and evaluate emerging D2C brands for strategic fit.
- Negotiate partnership terms, revenue models and go‑to‑market plans.
- Collaborate with product and engineering to integrate brand experiences into the CRED app.
- Track partnership performance, iterate on constructs and report insights to leadership.
- Build long‑term relationships that drive member engagement and brand growth.
The ideal candidate has a knack for spotting market opportunities, strong negotiation skills, and a data‑driven approach to partnership design. Prior experience in D2C, consumer tech or payments is a plus, but a strong willingness to learn and execute quickly matters most.
At CRED you will join a high‑velocity team that values ownership, transparency and rapid experimentation. The role offers exposure to a diverse portfolio of brands, direct impact on member experience, and a clear path to leadership within the partnerships organization.
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