Marketing Data Scientist

Wipro Limited is seeking a highly skilled Marketing Data Scientist to join its Data Analytics & AI division across various major Indian operations hubs, including Bengaluru, Chennai, Hyderabad, Greater Noida, Gurugram, Kolkata, Mumbai, and Pune. This critical technical role centers on converting extensive, complex marketing datasets into highly actionable business intelligence that shapes major enterprise investment strategies and maximizes global brand performance metrics.

Core day-to-day administrative and analytical responsibilities encompass developing and maintaining scalable data extraction pipelines, executing strict data verification scripts, and automating repetitive reporting workflows primarily utilizing SQL and Python or R. Selected scientists will be fully responsible for constructing, validating, and fine-tuning sophisticated statistical frameworks, specifically leveraging Bayesian Marketing Mix Modeling (MMM) and econometric approaches to isolate temporal variables such as lagged distribution effects, extreme seasonality, and inter-variable multicollinearity.

Additionally, the position requires translating deep algorithmic model outputs into clear, business-focused Return on Investment (ROI) metrics mapped across diverse marketing acquisition channels. Specialists will simulate varying budget allocation tracks, generate detailed saturation curves to inform senior management investment choices, and draft high-quality executive presentation decks. Successful applicants must demonstrate excellent written and verbal English communication capabilities to drive collaborative project initiatives alongside cross-functional finance, technology, and marketing leadership teams.