Marketing Platform Automation Associate

Accenture is hiring for the position of Marketing Platform Automation Associate in Mumbai. This is a full-time opportunity for candidates with 1–3 years of experience and a Any Graduation qualification.

The role is aligned with Marketing Operations and Campaign Management and involves developing, implementing, and optimizing AI-based solutions for business challenges. The position also requires exposure to digital marketing, advertising and promotion creation, campaign automation, and AI technologies.

Key Responsibilities

• Develop, implement, and optimize AI models and algorithms for business applications.
• Design machine learning, deep learning, and NLP solutions to automate business processes.
• Collect, clean, preprocess, and analyze data for AI model development.
• Tune and optimize AI models for improved performance and scalability.
• Collaborate with data scientists, engineers, and product managers to develop AI solutions.
• Support digital marketing advertising and promotion creation and design.
• Integrate AI models into production systems and applications.
• Perform testing and validation to ensure AI models are accurate, efficient, and robust.
• Maintain technical documentation for AI algorithms, processes, and code.
• Stay updated with emerging AI, machine learning, and digital marketing technologies.
• Analyze and solve increasingly complex business and technical problems.
• Work collaboratively with peers and interact with clients or Accenture management when required.
• Work independently or oversee a small work effort or team.
• Be flexible to work in rotational shifts when required.

Required Skills

• Strong proficiency in Python.
• Knowledge of machine learning and AI frameworks such as TensorFlow, Keras, PyTorch, and Scikit-learn.
• Understanding of machine learning algorithms and deep learning concepts.
• Knowledge of NLP and neural network architectures such as CNNs and RNNs.
• Experience with data processing using Pandas and NumPy.
• Knowledge of backend frameworks such as Django or Flask.
• Understanding of SQL, NoSQL databases, and data storage solutions.
• Exposure to AWS, GCP, or Azure cloud platforms.
• Proficiency in Git and version control.
• Strong analytical and problem-solving skills.
• Good communication skills with the ability to explain technical concepts to non-technical stakeholders.

Eligibility Criteria

• Qualification: Any Graduation
• Experience: 1–3 Years
• Location: Mumbai
• Job Type: Full-Time
• Relevant experience in AI, machine learning, digital marketing, campaign automation, or related technologies is beneficial.

About the Role

This opportunity is suitable for professionals interested in building a career across AI development, machine learning, digital marketing, campaign management, and marketing automation. The role combines AI technologies with marketing operations and requires strong programming, analytical, communication, and problem-solving abilities.

Apply for the Accenture Marketing Platform Automation Associate job in Mumbai to explore opportunities in AI, machine learning, marketing automation, and digital marketing operations.