Marketing Platform Automation Associate

Accenture is hiring a Marketing Platform Automation Associate in Mumbai for its Marketing Operations and Campaign Management team. The role involves working on AI-driven solutions, digital marketing advertising and promotion creation, machine learning models, data processing, model optimization, and deployment of intelligent solutions.

The position combines AI development and digital marketing operations. The selected candidate will work with cross-functional teams to develop and implement AI models and algorithms that address business challenges while supporting digital marketing initiatives.

Key Responsibilities:

• Design and develop machine learning, deep learning, and NLP models.
• Develop AI solutions to automate business processes and improve decision-making.
• Collect, clean, preprocess, and prepare data for AI model training.
• Tune and optimize AI models for improved performance and scalability.
• Collaborate with data scientists, engineers, and product managers on AI solutions.
• Research emerging artificial intelligence and machine learning technologies.
• Integrate AI models into production systems and support deployment.
• Conduct testing and validation to ensure AI models are accurate and reliable.
• Maintain technical documentation for AI algorithms, processes, and code.
• Support digital marketing ads and promotion creation/design.
• Analyze and solve increasingly complex technical and business problems.
• Work collaboratively with peers, clients, and Accenture management as required.

Required Technical Skills:

• Python programming
• Machine Learning and Deep Learning
• Natural Language Processing (NLP)
• TensorFlow, Keras, PyTorch, or Scikit-learn
• Pandas and NumPy
• Django or Flask
• SQL and NoSQL databases
• AWS, Google Cloud Platform (GCP), or Microsoft Azure
• Git and version control
• Neural networks, CNNs, RNNs and related deep learning architectures
• AI model development, testing and deployment

Additional Skills:

• Strong analytical and problem-solving abilities
• Excellent communication skills
• Ability to explain complex AI concepts to non-technical stakeholders
• Ability to work in a fast-paced and collaborative environment
• Strong eagerness to learn emerging AI technologies
• Knowledge of digital marketing and campaign management

Experience: The job header mentions 0–2 years, while the detailed requirements specify 1–3 years and also mention proven experience of 2+ years in developing and deploying AI models. Candidates should verify the applicable experience requirement on the official application page.

Qualification: Any Graduation. The detailed requirements also mention a Bachelor's or Master's degree in Computer Science, Data Science, Artificial Intelligence, Machine Learning, or a related field.

Location: Mumbai, Maharashtra

Job Type: Full-Time

Job Number: AIOC-S01614223

Skill Required: Marketing Operations - Campaign Management

Salary: ₹6–₹10 LPA (Estimated market package; official salary is not provided in the supplied job listing.)