Marketing Platform Automation Associate

Accenture is hiring a Marketing Platform Automation Associate in Mumbai for a full-time opportunity in Marketing Operations and Marketing Automation. The position is suitable for graduates with 1–3 years of experience and focuses on Adobe Campaign Classic, campaign execution, customer journeys, audience segmentation, personalization, and marketing technology.

As a Marketing Platform Automation Associate, you will support the planning, configuration, execution, monitoring, and optimization of digital marketing campaigns using Adobe Campaign Classic. You will work with marketing stakeholders and project teams to build campaigns across email, SMS, direct mail, social/paid channels, and journey-based communications.

Key Responsibilities:

• Collaborate with project managers and marketing stakeholders to understand campaign objectives and requirements.
• Assist with campaign planning, audience segmentation, journey mapping, and content creation.
• Configure offers, workflows, email templates, landing pages, and marketing automations in Adobe Campaign Classic.
• Create and manage automated customer journeys such as welcome series, nurture campaigns, and triggered communications.
• Set up and execute email, SMS, direct mail, social/paid, and other marketing campaigns.
• Create landing pages in Adobe Campaign Classic based on campaign requirements.
• Ensure accurate audience targeting and segmentation for marketing campaigns.
• Monitor campaign performance, engagement metrics, and key performance indicators.
• Prepare campaign reports and provide analysis and actionable insights to stakeholders.
• Conduct A/B testing and support campaign optimization to improve effectiveness and customer experience.
• Troubleshoot and resolve technical issues related to Adobe Campaign and campaign execution.
• Maintain campaign data hygiene and accurately update ticketing and request-management systems.
• Follow established SOPs, DTPs, checklists, and process documentation.
• Complete required operational and campaign reports for clients and leadership.

Required Skills:

• Working knowledge of Adobe Campaign Classic.
• Understanding of marketing automation and campaign management.
• Knowledge of SQL and JavaScript.
• Basic knowledge of HTML and CSS for email template customization.
• Understanding of database concepts and campaign data management.
• Knowledge of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
• Exposure to API integration and Adobe Campaign APIs is an advantage.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Strong attention to detail and ability to manage multiple campaigns in a fast-paced environment.

Preferred Qualification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certification is an advantage.

Eligibility: Candidates with any graduation degree and 1–3 years of relevant experience in marketing operations, digital marketing, campaign management, marketing automation, or Adobe Campaign can apply.

Job Location: Mumbai, Maharashtra.

Job Type: Full-Time.

Job Details: Marketing Platform Automation Associate | Accenture | Mumbai | 1–3 Years | Any Graduation | Adobe Campaign Classic | Marketing Automation | Campaign Management.