Marketing Platform Automation Associate

Accenture is hiring a Marketing Platform Automation Associate in Mumbai. This is a full-time opportunity for candidates with 1–3 years of experience and an Any Graduation qualification.

The role focuses on Marketing Operations and Adobe Campaign Classic, supporting the planning, configuration, execution, automation, and optimization of digital marketing campaigns. The selected candidate will work with marketing stakeholders and cross-functional teams to create targeted and personalized campaigns across email, SMS, direct mail, social and other marketing channels.

Key Responsibilities:

• Collaborate with project managers and marketing stakeholders to understand campaign objectives and requirements.
• Assist with campaign planning, audience segmentation, journey mapping, and content creation.
• Configure Adobe Campaign Classic offers, workflows, email templates, landing pages, and marketing automations.
• Create and manage automated customer journeys, including welcome, nurture, and triggered communication campaigns.
• Set up and execute email, SMS, direct mail, social/paid, broadcast, and journey-based campaigns.
• Create landing pages within Adobe Campaign Classic based on campaign requirements.
• Ensure accurate audience targeting and segmentation.
• Monitor campaign performance, engagement metrics, and KPIs.
• Prepare campaign reports and provide actionable insights to stakeholders.
• Conduct A/B testing and optimize campaigns to improve effectiveness and customer experience.
• Troubleshoot and resolve technical issues related to Adobe Campaign and campaign execution.
• Maintain accurate campaign updates, data points, timestamps, and request information in ticketing systems.
• Follow established Desktop Procedures, Standard Operating Procedures, checklists, and process documentation.
• Complete required reports and ensure accurate reporting to clients and leadership.

Required Skills:

• Knowledge of Adobe Campaign Classic and marketing automation.
• Understanding of SQL and JavaScript.
• Familiarity with HTML and CSS for email template customization.
• Understanding of API integration and Adobe Campaign Classic APIs.
• Knowledge of database concepts and campaign data management.
• Understanding of email marketing best practices including deliverability, segmentation, personalization, and A/B testing.
• Strong analytical and problem-solving skills.
• Good communication and cross-functional collaboration skills.
• Strong attention to detail and ability to manage multiple campaigns in a fast-paced environment.

Preferred Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certification.

Estimated Salary: ₹4.5–₹6.5 LPA. This is an estimated market range for a comparable Accenture associate-level marketing automation role in Mumbai. The actual compensation is not disclosed in the employer's job posting and may vary based on skills, experience, and the final offer.